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Branding

A brand represents a company’s commitment to provide something of value to the marketplace.

Your needs

When it comes to branding, most businesses fall into one of three categories:

  • Startups with little to no business identity
  • Established businesses with an inconsistent or outdated identity
  • Established businesses with a strong identity and brand

At Blink New Media we can meet any of your branding needs regardless of your stage of development. If you are a new or evolving business we will take the time to help you cultivate an identity and brand that reflects the core values and mission of your business. If you are an established brand, we will work to reinforce the quality of your image, and seek new avenues to broaden your market base.

Branding & Identity

Branding is the process of establishing a unique and enduring identity in the marketplace. An effective brand fulfills the promise of quality and professionalism. Long established businesses typically have strong identities and solid reputations that speak for themselves. This is the root and reward of a successful brand. Strong brands are typically much easier to promote, requiring only the subtlest marketing strategies to meet the demands of the moment.

Branding is much more than advertising

A brand addresses the longevity of the business, whereas advertising only addresses a specific target and point in time. The NFL is a brand that has been cultivated for more than 40-plus years, while the Super Bowl is an event with a unique annual advertising campaign geared towards the current demands of its audience. The fashions and preferences of a football fan watching the Super Bowl today are far different than the expectations of a fan in the 1950’s. A strong brand like the NFL is enduring regardless of the year or latest trends, yet is nimble and adaptive enough to meet the newest and ever changing demands of the marketplace.

The logo is not the brand

The logo represents the brand, but the brand is not the logo. A brand represents quality and dependability. A logo is simply the most efficient reminder of a brands promise to the consumer. There are many things that go into creating a brand. They are all driven by the core values and mission of the business. A brand represents a company’s commitment to provide something of value to the marketplace. The logo acts as a company’s seal of approval validating the quality of that company’s product or service.

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